Privacy Policy
Last Updated: January 2026
40100sports.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: How you interact with our content, click patterns, and time spent on pages
- Location Data: General geographic location based on IP address (for compliance purposes)
How We Use Information
We use the information we collect in the following ways:
- To conduct analytics and understand user behaviour on our site
- To track affiliate commissions and marketing campaign performance
- To improve our website content, functionality, and user experience
- To send you promotional materials and updates (with your consent)
- To comply with legal obligations and regulatory requirements
- To detect and prevent fraudulent activity
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our site. Types of cookies we use include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Help us understand how visitors use our site
- Affiliate Tracking Cookies: Used to track referrals to third-party gambling operators
- Marketing Cookies: Enable retargeting and personalised advertising
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to external gambling operators and affiliate partners, including casino and sportsbook websites. We are not responsible for the privacy practices of these third-party sites. We strongly encourage you to review their privacy policies before providing personal information or placing bets. These operators operate independently and have their own terms of service and privacy agreements.
Your Rights
Under UK Data Protection legislation (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of access to your personal data
- Right to rectify inaccurate data
- Right to erasure ("right to be forgotten") in certain circumstances
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us using the details below. We will respond to your request within 30 days (or as otherwise required by law).
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Generally:
- Affiliate tracking data is retained for up to 2 years
- Analytics data is retained for up to 12 months
- Personal contact information is retained until you request deletion or unsubscribe
- Legal and compliance records are retained as required by applicable regulations
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
Website: 40100sports.com
We will endeavour to respond to all privacy inquiries within 10 business days.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any significant changes by posting the updated policy on our website.